(480) 360-3499

Principal Register vs. the Supplemental Register

Principal Register

In an earlier post, I introduced the concept of trademark distinctiveness.  Distinctiveness for trademarks is a spectrum.  The more distinctive a mark, the stronger that trademark is.  These stronger trademarks have unique names. That is what makes them distinctive.  The names are unrelated to the products/services they are sold with.  Good examples include Kodak for cameras, or Buick … Read more

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P.O. Box 94208
Phoenix, AZ 85070

(480) 360-3499

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