KevinTM 
A descriptive trademark is one that describes the goods or services with which the mark is used. More specifically, it may describe the qualities, characteristics, feature, purpose, or function of those goods or services. Of course, it can sometimes be difficult to determine whether a trademark is descriptive. The mark may fall into a gray … Read more
Trademarks are the most valuable asset that a business can own. While that may sound like a bold statement, it is absolutely true. In one of my first posts, I explained what trademarks are and how they are used. Now I want to discuss and demonstrate trademark value, and how registration can help to secure that value. … Read more
My practice focuses on helping mostly small businesses to protect their trademarks and to help them avoid trademark infringement. I understand the concerns that these business owners have about cost, because I am also a small business owner. That is why I offer flat fee trademark services to my clients as much as possible. Cost … Read more
Part of being a trademark attorney is helping others to make sound business decisions. Much of my site is devoted to speaking out against DIY trademark services for this reason. While I think that they are a waste of money, I understand if you are skeptical. After all, what attorney is going to support his … Read more
P.O. Box 94208
Phoenix, AZ 85070
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