Trademark Discovery™

Trademark Discovery

When starting a new business, performing trademark searches and trying to find a new trademark can be very frustrating.  Before you hire an attorney, you want to do some preliminary searching yourself.  Doing a “knockout search” can help you quickly eliminate some names that are just not available.  But many times after you hire a trademark attorney for a more comprehensive search, they still manage to find a conflict.  That puts you right back where you started.

Going through this process until you find a strong and available name may seem like an uphill battle.  For years I have had clients ask me “what makes a good, strong trademark?”  Or in many cases, they have just asked me to come up with a good name for them.  Introducing… Trademark Discovery!

With Trademark Discovery, I will assist you in finding a name for your business or product.  Here is what this process will look like:

  1. An initial conversation where we discuss what your product/service is, and what you want to convey with your name;
  2. Email correspondence in which I will provide 5-7 potential names (without exact USPTO conflicts);
  3. Follow-up consultation (up to 30 minutes) where we discuss what you like and/or brainstorm additional names.

This will give you several potential marks to choose from.  From here, we will probably want to proceed with a comprehensive search on your chosen mark.  This service does not include a comprehensive federal trademark search.  However, I will use the TESS Search to make sure that there is not an exact hit before I submit name ideas to you.

Do You Need Help Brainstorming a Trademark Name?

If you would prefer to have an experienced trademark attorney assist you in finding a suitable name, please feel free to call me at (314) 479-3668, email me at kevin@yourtrademarkattorney.com, or complete the contact form found on this page to schedule your free initial consultation today.  I look forward to speaking with you.