If you’re searching for help with your trademarks, you may already be familiar with LegalZoom. They are a big company (but not a law firm) that provides quasi-legal services. And here is what some of their trademark customers (or victims) have had to say about their experiences. But if these reviews aren’t enough to convince you to look into LegalZoom alternatives, here’s another good reason to avoid them: LegalZoom no longer handles its own trademark applications and registrations.
LegalZoom’s Trademark Portfolio
It appears that at some point LegalZoom decided to no longer file its own trademark applications. At the time I write this, they appear to have 13 active registrations and 3 applications on file. As a large company, it is not surprising that they have a robust trademark portfolio. What is surprising is that LegalZoom provides trademark services to others, but not to itself.
Here are the marks that are currently registered/pending for LegalZoom:
- LEGAL ZOOM
- LEGALZOOM LIFEPLAN
- WHERE LIFE MEETS LEGAL
- LEGALZOOM WHERE LIFE MEETS LEGAL
- LEGALZOOM HIREWALL
- START YOUR BUSINESS. PROTECT YOUR FAMILY. LAUNCH YOUR DREAMS.
- WE PUT THE LAW ON YOUR SIDE
These registrations/applications show that LegalZoom is no longer handling its trademark filings. Instead, they are being managed by a large law firm in my hometown of St. Louis (Go Cardinals!). If LegalZoom is a great service for trademark registration, why would they need to hire an attorney? Their business is built on the premise that you can get by without an attorney. However, this shows that they can’t. So why should you?
Looking At LegalZoom Alternatives
LegalZoom’s use of an attorney to manage their trademark portfolio is a signal. It tells us that if it’s an important legal matter (as trademarks are), you should have an attorney handling it. You should look at your LegalZoom alternatives.
Of course, the best LegalZoom alternative is to hire a trademark attorney. That’s what they did. And an experienced trademark attorney significantly increases your chances of successfully registering your trademark. Trademark attorneys are also the only ones that can provide you with legal advice. LegalZoom cannot do this because they are not a law firm.
Your other potential LegalZoom alternatives are to do-it-yourself or hire another company like Trademarkia. Of course, these options are also flawed. I do often tell people that doing it yourself makes more sense than hiring one of these companies. That is because LegalZoom and Trademarkia are document preparation services that pass the info you give them directly into forms on the USPTO website. But overall, your best LegalZoom alternative is to hire a trademark attorney, just like they did.
Feeling Uneasy About Using LegalZoom Trademark Services?
I understand that LegalZoom appeals to small business owners because they are marketed as inexpensive and efficient alternatives to hiring an attorney. But they are not legal representation. I provide legal services for my clients at reasonable flat-fee rates. If you would like to speak with me about your trademark matter, please call me at (314) 479-3668, email me at firstname.lastname@example.org, or complete the contact form found on this page to schedule your free initial consultation today. I look forward to speaking with you.