Hasbro Registers Scent Trademark for Play-Doh

Scent Trademark

While we most often think of trademarks as names, logos, or slogans, there are many other types as well.  A scent trademark is exceedingly rare, but does exist.  You might think that they would be more common.  After all, you frequently hear that scent strongly tied to memory.  However, it is difficult to register a … Read moreHasbro Registers Scent Trademark for Play-Doh

Do I Need a Business Entity for My Trademark?

Business entity

One frequent question I get is whether someone can (or should) own a trademark as an individual, or whether they need a corporation, LLC, or other business entity.  When applying to register your trademark, this is a question that you will need to answer.  There are some good reasons why you should create a business … Read moreDo I Need a Business Entity for My Trademark?