trademark attorney

(480) 360-3499

Trademark Rights: Common Law vs. Registration

Trademark Rights

Trademark law protects branding and works to prevent consumer confusion as to the source of products/services.  If you own a business, you most likely already own trademark rights, regardless of whether you have registered your trademark with the U.S. Patent & Trademark Office.  But how do you acquire trademark rights?  Is there a form you … Read more

What Is Trademark Class 42?

At the U.S. Patent & Trademark Office, all products and services are divided into 45 “classes.”  For example, most clothing falls into Class 25.  One of the biggest classes covering a wide range of services is trademark Class 42.  Trademark classes are administrative, and do not affect your trademark rights.  However, you will need to … Read more

What Is a Statement of Use? What Must It Include?

Statement of Use

Filing a trademark application with the U.S. Patent & Trademark Office requires you to choose a “filing basis” for your application.  You must have a valid filing basis for registration of your trademark.  Most of these filing bases have very strict requirements.  However, the “intent to use” basis only requires that you have a bona … Read more

Principal Register vs. Supplemental Register

Principal Register

Trademarks do not all receive the same level of protection.  It is not a binary system where something either receives trademark protection or not.  Instead, the scope of protection a trademark receives is based on its distinctiveness.  There is a spectrum of trademark distinctiveness where each trademark falls.  A more distinctive trademark is stronger and … Read more

Contact Kevin

P.O. Box 94208
Phoenix, AZ 85070

(480) 360-3499

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