A descriptive trademark is one that describes the goods or services with which the mark is used. More specifically, it may describe the qualities, characteristics, feature, purpose, or function of those goods or services. Of course, it can sometimes be difficult to determine whether a trademark is descriptive. The mark may fall into a gray … Read more What Is a Descriptive Trademark? Can I Protect It?
Trademarks are the most valuable asset that a business can own. While that may sound like a bold statement, it is absolutely true. In one of my first posts, I explained what trademarks are and how they are used. Now I want to discuss and demonstrate trademark value, and how registration can help to secure that value. … Read more Trademark Value: How Your Brand Translates to Bucks