One of the most important steps in preparing your federal trademark application is drafting a description of services and products. This tells the Trademark Office what you are (or will be) providing to the public under your trademark. The description (also known as an identification or “ID”) is very important, and mistakes here can cost … Read more Using the Trademark ID Manual for Descriptions of Services/Products
After the Trademark Office reviews your application, you may receive an “office action” on your application. The office action will specify any reasons for rejection or issues that need to be addressed for your trademark application to move forward. A common basis for rejecting an application is that the trademark is primarily merely a surname. … Read more What Is a Primarily Merely a Surname Refusal?
The Trademark Office rejects trademark applications for a wide variety of reasons. If the attorney reviewing your application decides to reject it, you will receive an office action. At that point, you will need to address all of the issues raised in the office action for your application to move forward. One reason your application … Read more What Is a Primarily Geographically Descriptive Refusal?
After a trademark is registered, it is not ironclad, forever-lasting, or “bulletproof.” The owner will need to renew their registration from time to time to keep it active. Also, someone else can challenge the registration in a process called trademark cancellation. There are several legal bases or reasons for trademark cancellation to occur. In a … Read more The Legal Bases and Reasons for Trademark Cancellation