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What Is Acquired Distinctiveness for Trademarks?

Acquired Distinctiveness

The Trademark Office may reject your application for many reasons.  Several of these have to do with the distinctiveness of your trademark.  If you have a mark that is not inherently distinctive, you may need to seek registration on the Supplemental Register.  However, there are some cases where a trademark gains “acquired distinctiveness,” also referred to … Read more What Is Acquired Distinctiveness for Trademarks?

What Is a Descriptive Trademark? Can I Protect It?

Descriptive Trademark

A descriptive trademark is one that describes the goods or services with which the mark is used.  More specifically, it may describe the qualities, characteristics, feature, purpose, or function of those goods or services.  Of course, it can sometimes be difficult to determine whether a trademark is descriptive.  The mark may fall into a gray … Read more What Is a Descriptive Trademark? Can I Protect It?

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P.O. Box 94208
Phoenix, AZ 85070

(314) 479-3668

kevin@yourtrademarkattorney.com

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