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What Is a Descriptive Trademark? Can I Protect It?

Descriptive Trademark

A descriptive trademark is one that describes the goods or services with which the mark is used.  More specifically, it may describe the qualities, characteristics, feature, purpose, or function of those goods or services.  Of course, it can sometimes be difficult to determine whether a trademark is descriptive.  The mark may fall into a gray … Read more What Is a Descriptive Trademark? Can I Protect It?

What Is a Generic Trademark? When Are Marks Generic?

Generic Trademark

As I discussed in a previous post, not all trademarks are created equal.  While Apple for computers is very distinctive, there are some trademarks that are not distinctive enough to warrant any associated trademark rights.  We call these generic trademarks.  No one can protect or enforce trademark rights to a generic mark.  In fact, a … Read more What Is a Generic Trademark? When Are Marks Generic?

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333 N. Dobson Rd., Suite 5
Chandler, AZ 85224

(314) 479-3668

kevin@yourtrademarkattorney.com

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