The trademark registration process is not as quick as it used to be. When my practice started, a new application might be reviewed in just a few months. But now it can take almost a full year for an initial review of new applications. Clients rightfully want to know how long it takes to register … Read more
The purpose of trademark law is to protect branding and to prevent consumer confusion as to the source of products and services. If you own a business, you most likely already have trademark rights, regardless of whether you have registered your trademark with the U.S. Patent & Trademark Office. This may come as a surprise … Read more
When filing a trademark application with the U.S. Patent & Trademark Office, you must have a legal basis on which to make the filing. The filing basis is like the foundation of your application. If that foundation is not solid, it can cause problems either during the application process or in the future if your … Read more
One of the biggest misconceptions about trademarks is that you must register a trademark with the U.S. Patent & Trademark Office in order to have any trademark rights at all. That is not the case. Trademark rights are actually derived from using a trademark in commerce in connection with products or services. These are called … Read more
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